Behind the Scenes: My Research Process Explained
Last week, I asked on LinkedIn if you'd like to see behind-the-scenes of my research process for one of my blogs.
If you missed it, you can check it out here.
And while I couldn’t share the final blog since it was ghostwritten, I’d love to show you the frameworks I use to process all the information I gather.
In this edition of ‘Trippy Tales,’ I’ll explain my blog research process and the various frameworks I use to create an outline.
Disclaimer
Rather than writing about my research process again (you can read it here), I created a short video to walk you through it.
It’s under 10 minutes and packed with ideas to help you get started.
I haven’t shown myself reading through various companies' blogs or research resources—instead, I focused on how I decide the narrative and create an outline.
Let’s be honest, watching me sift through fintech blogs probably isn’t on your to-do list!
I’ve done my best to make this process clear, but if there’s anything specific you’d like to know, just hit reply—I’d be happy to help. 🙂
💭Food for Thought
With this new approach, I sometimes wonder—does my blog still align with SEO?
So, here’s some food for thought:
If search engines disappeared tomorrow, how would you approach creating content for your audience?
Instead of hitting reply, go ahead and share your thoughts on LinkedIn.
I’d love to read how you envision content marketing in 2025.
Don’t forget to tag me in your posts or comments—I’d really enjoy hearing your perspective!
If you found this helpful, share it with your writer friends.